Norton & Townsend recognizes the global impact of business on the environment. By carefully measuring and then offsetting the carbon generated by 300%, Beyond Carbon Neutral demonstrates that it is possible for good environmental stewardship and luxury items to go hand in hand. We sincerely hope that this sets a benchmark for others to follow. We have introduced our first collection of Beyond Carbon Neutral for Spring 2009 and are determined to develop this further for our Winter collections.
“Shining Earth™ has undertaken a rigorous process audit of the manufacture and transport of the Beyond Carbon Neutral suit collection and worked with Norton & Townsend to optimise the transport route and type in order to reduce CO2 emissions. Following best practice principles, the residual carbon dioxide embedded in the product was then calculated and has been offset 300% via tree planting and habitat creation in the UK with the Woodland Trust, and in renewable energy and methane capture schemes globally through The CarbonNeutral Company.”
Dr Roger Griffiths, Shining Earth™, Delta Simons Environmental Consultants.
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